

Introducing OoohCotton®: A marvel of contemporary craftsmanship and textile engineering, designed to redefine your wardrobe experience. Meticulously crafted from an innovative, proprietary fabric and boasting a unique 8-way stretch, OoohCotton® epitomizes the essence of comfort, style, performance, and innovation.
A revolutionary feat of modern apparel, meticulously knit from a blend of 92% premium American cotton and 8% elastane, OoohCotton® marries the natural softness of cotton with the stretch and resilience of elastane. A dynamic duo that features unparalleled flexibility, comfort, and ease of movement.
Long Sleeve
Long-sleeve shirts feature a curved hem, providing a flattering look whether tucked or untucked. With three unique collar options, each lending its distinct personality to the shirt, the classic item offers endless wearing possibilities. For a polished everyday look, opt for the Point collar, while The Hidden Button-Down collar provides a more streamlined style. Meticulously crafted to be worn open without exposing the reverse fabric, The One Piece Spread collar is an elegant staple. A signature piece, the long-sleeve shirt can be paired with tailored trousers and a blazer for a polished look or dressed down with jeans for a more relaxed vibe.
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Polo
Timeless design meets functional features that transition seamlessly from activities both on and off the golf course. The unique quality of the fabric elevates an otherwise timeless design and complements the classic three-button placket and self-fabric collar, ensuring not only optimal ease of movement, but also enhanced performance, confidence, and style.
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Camp Collar
Characterized by an open, notched lapel collar, the camp collar shirt features a loose and relaxed fit that provides ample room for movement, making it the perfect casual, warm-weather essential. With options ranging from timeless solids to bold patterns, florals, and tropical motifs, it offers endless styling possibilities.
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Short Sleeve
Short-sleeve shirts feature traditional point collars and relaxed vamp collars, as well as sleek curved or straight hems. Worn tucked or untucked, the curved hem flatters the silhouette, whereas the straight hem is best worn untucked for a contemporary formal or laid-back look. For a versatile staple, opt for the point collar shirt. Available with both curved and straight hemlines, it can be paired with tailored trousers and a blazer for a polished look or dressed down with jeans, for a more relaxed vibe. Featuring exclusively a straight hemline, the camp collar shirt is ideal for casual occasions.
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Double-Sided
Bridging the gap between signature craftsmanship and fabric technology, Double-Sided OoohCotton® shirts feature a unique, contrasting print on both sides of the performance fabric. Offering unparalleled versatility and wearability, Double-Sided OoohCotton® is not only a shirt — it is a symbol of innovation.
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The Bugatchi Fit

Crafted with meticulous attention to detail, OoohCotton® shirts offer superior design and discernable quality. In addition to an ultra-soft feel, unrivaled stretch and breathability, our commitment to the perfect fit is what sets it apart. Consumers can consult the Fit Predictor app, on our website, to effortlessly receive fit recommendations based on their unique body measurements and fit preferences. No guessing. No compromise. Just a perfect fit.
8-way Stretch


Developed to ensure an unparalleled 8-way stretch for unrestricted movement.
High Breathability

Optimized airflow allows skin to breathe, keeping you cool and comfortable.
Thermal Comfort


Unique fabric composition enhances the body’s adaptation to changes in temperature.
Double Mercerized


Vibrant color, extra strength, and enhanced sheen ensure optimal comfort and style.
Easy Care


Machine washable for easy care, the durable composition features long-standing performance, wash after wash.
Quick Dry


Naturally eases evaporation, regulating body and temperature and keeping the skin dry.
Wrinkle Resistant


Crafted from a cotton-blend that does not require ironing, experience the ease of naturally wrinkle-resistant fabric.
Buttons


Prized for their natural beauty and durability, mother-of-pearl buttons add an elegant touch to our shirts.
Cuff


Adjustable notched cuffs allow for customization of the cuff size. A practical and stylish feature that accommodates different wrist sizes and preferences.
Collar


The making of a shirt collar requires skill, attention to detail, and precision craftsmanship; each step contributes to creating a collar that enhances the overall look and functionality of the shirt.
Stitch


Tonal stitching blends seamlessly to match the shirt’s dominant color for a refined and discreet look.