DISCOVER OOOHCOTTON®

DISCOVER OOOHCOTTON®

DISCOVER OOOHCOTTON®
The Silhouettes

The Silhouettes

The Details

The Details

Prints & Patterns

Prints & Patterns

The Bugatchi Fit

The Bugatchi Fit

Features & Benefits

Features & Benefits

FAQ & Testimonials

FAQ & Testimonials

Introducing OoohCotton®: A marvel of contemporary craftsmanship and textile engineering, designed to redefine your wardrobe experience. Meticulously crafted from an innovative, proprietary fabric and boasting a unique 8-way stretch, OoohCotton® epitomizes the essence of comfort, style, performance, and innovation.

A revolutionary feat of modern apparel, meticulously knit from a blend of 92% premium American cotton and 8% elastane, OoohCotton® marries the natural softness of cotton with the stretch and resilience of elastane. A dynamic duo that features unparalleled flexibility, comfort, and ease of movement.

Long Sleeve

Long Sleeve

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Camp Collar

Camp Collar

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Short Sleeve

Short Sleeve

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Double-Sided

Double-Sided

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The Bugatchi Fit

Trim Shoulder & Back
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Fitted Sleeves
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Reinforced Collar
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Trimmed Chest
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Perfect Shirt Length
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Crafted with meticulous attention to detail, OoohCotton® shirts offer superior design and discernable quality. In addition to an ultra-soft feel, unrivaled stretch and breathability, our commitment to the perfect fit is what sets it apart. Consumers can consult the Fit Predictor app, on our website, to effortlessly receive fit recommendations based on their unique body measurements and fit preferences. No guessing. No compromise. Just a perfect fit.

8-way Stretch

8-way Stretch
8-way Stretch

Developed to ensure an unparalleled 8-way stretch for unrestricted movement.

High
Breathability

High
Breathability
High
Breathability

Optimized airflow allows skin to breathe, keeping you cool and comfortable.

Thermal
Comfort

Thermal
Comfort
Thermal
Comfort

Unique fabric composition enhances the body’s adaptation to changes in temperature.

Double Mercerized

Double Mercerized
Double Mercerized

Vibrant color, extra strength, and enhanced sheen ensure optimal comfort and style.

Easy Care

Easy Care
Easy Care

Machine washable for easy care, the durable composition features long-standing performance, wash after wash.

Quick Dry

Quick Dry
Quick Dry

Naturally eases evaporation, regulating body and temperature and keeping the skin dry.

Wrinkle Resistant

Wrinkle Resistant
Wrinkle Resistant

Crafted from a cotton-blend that does not require ironing, experience the ease of naturally wrinkle-resistant fabric.

Buttons

Buttons
Buttons

Prized for their natural beauty and durability, mother-of-pearl buttons add an elegant touch to our shirts.

Cuff

Cuff
Cuff

Adjustable notched cuffs allow for customization of the cuff size. A practical and stylish feature that accommodates different wrist sizes and preferences.

Collar

Collar
Collar

The making of a shirt collar requires skill, attention to detail, and precision craftsmanship; each step contributes to creating a collar that enhances the overall look and functionality of the shirt.

Stitch

Stitch
Stitch

Tonal stitching blends seamlessly to match the shirt’s dominant color for a refined and discreet look.

“The OoohCotton
shirt from Bugatchi is the future of
menswear”

— Men’s Health

FAQ

What is OoohCotton®?

OoohCotton® is a wrinkle-resistant, breathable, and lightweight cotton-blend featuring 8-way stretch for optimal movement and comfort.

How is OoohCotton® different from regular cotton?

OoohCotton® shirts are composed of a blend containing 92% premium U.S.A. cotton, which is knit into lightweight, double-mercerized fabric. This process enhances the luster, texture, and durability of your OoohCotton® shirt, and provides thermal comfort and moisture-wicking properties.

How do I care for my OoohCotton® shirt?

OoohCotton® shirts can be washed on a regular cycle, using cold water. 

For additional information and tips on how to care for your OoohCotton® shirt, e-mail us at [email protected]. Our Client Advisors are available Monday to Friday, 9 am to 5 pm EST. 

Can I iron my OoohCotton® shirt?

There is no need to iron as OoohCotton® is naturally wrinkle-resistant.

Does OoohCotton® shrink or stretch?

While most 100% cotton shirts are prone to shrinking, OoohCotton® is crafted from a cotton-blend, which helps limit shrinkage and provides an unparalleled 8-way stretch. After wearing your OoohCotton® garments, hang them up to shrink back to size. 

How do I choose the right size and fit?

We recommend referring to the ‘Size Guide’ (located just above the size choices) for your preferred styles. Consulting the measurements will help guide you as variances may occur from one product to the next.

For more personalized sizing, use our ‘Fit Predictor’ which will provide you with your ideal size according to your specific measurements and preferred fit.

Is OoohCotton® responsibly sourced?

Using cotton grown and manufactured in the U.S.A. ensures that all OoohCotton® shirts are made under fair labor conditions. Choosing American-grown cotton helps support family farms, grow American agriculture, and create jobs in the United States.

FLORAL PRINT
PALM TREE PRINT
GEOMETRIC PRINT
FLORAL PRINT
PALM TREE PRINT
GEOMETRIC PRINT
FLORAL PRINT
PALM TREE PRINT
GEOMETRIC PRINT

Every season, various fabric patterns are created by combining artistic creativity with technical expertise. Our graphic artists bring fabric designs to life, adding beauty, uniqueness, and personality to each design.

All our fabrics are exclusive to us and created in-house through a collaborative process involving our graphic artists and designers. Inspiration comes from a range of sources including art history, nature, trends, and even digital platforms. This allows us to explore different compositions and experiment with hundreds of different motifs, patterns, and color schemes.