DISCOVER OOOHCOTTON®

DISCOVER OOOHCOTTON®

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DISCOVER OOOHCOTTON®

The Silhouettes

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The Silhouettes
The Details

The Details

Prints & Patterns

Prints & Patterns

The Bugatchi Fit

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The Bugatchi Fit
Features & Benefits

Features & Benefits

FAQ & Testimonials

FAQ & Testimonials

Introducing the OoohCotton Shirt: a marvel of modern textile engineering that is set to redefine your wardrobe experience. Crafted from a revolutionary exclusive fabric with unique 8-way stretch, this shirt embodies the epitome of comfort, style, performance and innovation.

A game-changer in modern apparel, meticulously crafted from knit fabric that combines 92% premium American cotton with 8% elastane, OoohCotton marries the natural softness of cotton with the stretch and resilience of elastane. A dynamic duo with unparalleled flexibility, comfort and ease of movement features.

Curved 
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Curved 
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Curved 
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Curved 
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Camp Collar

Camp Collar

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Short Sleeve

Short Sleeve

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Long Sleeve

Long Sleeve

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The Bugatchi Fit

Trim Shoulder & Back
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Fitted Sleeves
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Reinforced Collar
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Trimmed Chest
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Perfect Shirt Length
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What sets our OoohCotton shirt apart is its commitment to the perfect fit. Crafted with meticulous attention to detail, this shirt is the expression of impeccable design and superior quality, softness, unparalleled stretch and breathability. With the Fit Predictor app, available on our website, consumers can effortlessly predict how the shirt will fit them based on their unique body measurements. No guessing, no compromise, just a perfect fit.

8-way Stretch

8-way Stretch
8-way Stretch

Developed to ensure an unparalleled eight-way stretch for optimal movement.

High
Breathability

High
Breathability
High
Breathability

Developed to ensure an unparalleled eight-way stretch for optimal movement.

Thermal
Comfort

Thermal
Comfort
Thermal
Comfort

Developed to ensure an unparalleled eight-way stretch for optimal movement.

Double Mercerized

Double Mercerized
Double Mercerized

Developed to ensure an unparalleled eight-way stretch for optimal movement.

Easy Care

Easy Care
Easy Care

Developed to ensure an unparalleled eight-way stretch for optimal movement.

Quick Dry

Quick Dry
Quick Dry

Developed to ensure an unparalleled eight-way stretch for optimal movement.

Wrinkle Resistant

Wrinkle Resistant
Wrinkle Resistant

Developed to ensure an unparalleled eight-way stretch for optimal movement.

Buttons

Buttons
Buttons

All our shirts feature genuine shell buttons prized for their natural beauty, durability, and comfort.

Cuff

Cuff
Cuff

All our long sleeved shirts feature adjustable notched cuffs. A practical and stylish feature that allows for customization of the cuff size to accommodate different wrist sizes or preferences.

Collar

Collar
Collar

Because the collar makes the shirt", the making our shirt collars involves skill, attention to detail, and precision craftsmanship. Each step in the process contributes to creating a collar that enhances the overall look and functionality of the shirt.

Stitch

Stitch
Stitch

All our shirts feature tonal stitching to seamlessly blend with the fabric's color or the dominant color of the shirt's print for a refined and discreet look.

“The OoohCotton
shirt from Bugatchi is the future of
menswear”

— Men’s Health

“The OoohCotton
shirt from Bugatchi is the future of
menswear”

— Men’s Health

FAQ

How do I care for my Ooohcotton shirt?

We invite you to contact us at [email protected] or (561)893-0555 during our standard business hours Monday through Friday between 8:30 a.m. - 5:00 p.m. EST.  Please include your telephone number, so that we may call you if necessary.  

How do the shirts fit?

We invite you to contact us at [email protected] or (561)893-0555 during our standard business hours Monday through Friday between 8:30 a.m. - 5:00 p.m. EST.  Please include your telephone number, so that we may call you if necessary.  

How do the different cuts differ in fitting?

We invite you to contact us at [email protected] or (561)893-0555 during our standard business hours Monday through Friday between 8:30 a.m. - 5:00 p.m. EST.  Please include your telephone number, so that we may call you if necessary.  

Where can I try on the shirts in person?

We invite you to contact us at [email protected] or (561)893-0555 during our standard business hours Monday through Friday between 8:30 a.m. - 5:00 p.m. EST.  Please include your telephone number, so that we may call you if necessary.  

Are the shirts customizable?

We invite you to contact us at [email protected] or (561)893-0555 during our standard business hours Monday through Friday between 8:30 a.m. - 5:00 p.m. EST.  Please include your telephone number, so that we may call you if necessary.  

FLORAL PRINT
PALM TREE PRINT
GEOMETRIC PRINT
FLORAL PRINT
PALM TREE PRINT
GEOMETRIC PRINT
FLORAL PRINT
PALM TREE PRINT
GEOMETRIC PRINT

By combining artistic creativity with technical expertise, our graphic artists play a vital role in bringing fabric designs to life, adding beauty, uniqueness, and personality to each and every one of the wide range of fabric patterns created every season.

Our fabrics are exclusive to us, and all fabric patterns are created in-house through a collaborative process involving our team of graphic artists and designers. The process begins with research and gathering inspiration using various sources such as art history, nature, current trends, or even digital platforms. Once inspired, the graphic artists explore different compositions and experiment with hundreds of different motifs, patterns and color schemes which are then translated into digital renderings and repeatable patterns suitable for fabric printing.